I know Aniomagic best for their LED sequins — tiny, flat (surface mount) LEDs that have either been mounted onto tiny board with sew-through holes (and on board resistor), or soldered onto conductive, sew-through beads. These sorts of attractive, low-profile, sewable LEDs are a staple of soft-circuits.
But Aniomagic also makes pre-programmed controller boards for LEDs, which make it really easy for crafters to start playing with etextiles without having to know electronics or programming. With my last LED order, I picked up one of their Glam kits, to see just how simple (and usable) it was.
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